Snakes on a Plane

Maybe you saw the previews earlier this year...maybe you wish you had not. Snakes on a Plane appeared to be one of the worst films ever made and yet the marketing seemed to reflect that the producers believed this to be a quality work.

Thankfully, the message of the true wonders of this movie were relayed to the powers that be.

Insert a new marketing campaign and you have the makings of a cult hit. New marketing? What? You mean Samuel Jackson has not called you inviting you to go to the movie? Maybe he needs to call your friends. In a stroke of marketing genius, you can arrange for Sam to call your friends. The mad-lib style viral phenomenon is receiving an amazing number of hits. (Or, I might just have a few friends who think sending this call is hysterical...)

Now that everyone knows how bad the flick really is, the film is going participatory. The sign of an instant classic...up there with Rocky Horror Picture Show. Check out the audience participation script here.

Snakes on a Plane opens on the 18th. If you are lucky, your theater might have a midnight show on the 17th. (Heck, even Amarillo does).