Thursday, June 28, 2007

Cadillac Ranch Photoshoot

As part of the K-Week festivities, I helped prepare for a photoshoot at the local attraction, The Cadillac Ranch.

The original concept for the shoot was to paint the logo on one of the cars and pose the new MD in front of the car. Further, the shoot was deemed a production issue and the preparation of the site was left in my care.

I pride myself on creativity and the successful execution of any creative project. Painting a single logo on a car would never do. After much thought, I decided that the car needed to reflect the look of the season. Why? Well, first of all a logo would not "read" well on an already graffittied car. Further, the symphony is making a conscious effort to rebrand itself with a fresher feel geared toward a younger set (translate - anyone younger than 70). With an idea in my head I set about to create a series of stencils including various sizes of the symphony logo and circles that would be used to create concentric circles on the car. Kelly and Darryl agreed to pitch in and help with the project. The result of our two hours of painting was this:
Unfortunately, we finished the painting 2 hours before the photo subject and photographer would arrive at the site. Due to the nature of the ranch we had to remain on site to guard our creation.


Darryl sits high on his perch warding off the pesky tourists armed with cans of spray paint.









To entertain ourselves and pass the time, many photos were taken of the site







And of the critters that came to visit us.








And of the critters that found their way into our cars. (Ayden, age 5)













Of the personal damage incurred by the project. (This was before we realized the degree of sunburn we had acheived on this balmy day.)




Of friends










At the end of the day, the value of the images captured far exceeded the cost of the production.




2 comments:

Mrs. C. Yeates said...

I remember seeing those cars on the way to and from Utah. I have to admit I was a little confused by them. Why are there cars in the ground?

Anonymous said...

The cars are part of an art installation called "Cadillac Ranch" funded by local eccentric, Stanley Marsh 3 and conceived by the Ant Farm collective. Check out the wiki link in the post for more details.